Saturday, September 15, 2012

Weighty Issues

A recent Homegoods ad is a perfect illustration of the average American’s ignorance of the metric system. The hard-shopping character is showing off her finds. Pulling out a 12-inch-high ceramic vase, she coos “Twenty-five grams of awesome!” Sorry, honey, but that’s less than an ounce. The average ball of yarn weighs twice that at 50 grams. A vase that size has got to weigh at least 20 times that, 500 grams, or about 1 pound. It might weigh as much as a kilogram, 2.2 pounds.

While I don’t really expect copy writers to know metric equivalents off the cuff, I think they should make some attempt to get it right. Being off by a factor of 20 to 40 is inexcusable.


This is article 31 in a continuing series. © 2012 Christine C. Janson

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